Why Strategy Matters Most

By Ray Pinard | January 4, 2013

An interesting article from inc. magazine

It’s the strategic plan…Have you reconsidered yours lately?

Leading people is exciting and inspiring. Formulating strategy? Not so much. Cynthia Montgomery, a professor of business administration at Harvard Business School, urges CEOs to stop treating the strategic plan as a dead, dusty document and instead make it the beating heart of the enterprise. In her recent book, The Strategist: Be the Leader Your Business Needs, Montgomery imbues strategy with an existential quality: It is why companies exist. Done right, it is why companies succeed. Leigh Buchanan spoke with Montgomery about why CEOs should learn to love this misunderstood part of the job.

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