Why So Many Emails Go to Spam

By Ray Pinard | August 27, 2013

Here’s an interesting article from infusion soft/big ideas blog, big ideas for small businesses

Many business owners often wonder why email messages go to spam. In my previous entry, I shared seven sure-fire ways on how to get your email messages to the spam folder. Apparently, small business owners want their messages to go to the inbox. In this entry, I’ll explain how spam filters work so you understand them. This is a great reference for any marketer so they understand how spam filters function.

The goal of email marketing 2.0 is tailored in such a way to not worry about spam filters. We know that; however, it’s important to consider the levels of filters their recipients have so you see what you’re up against to get the message in the inbox.

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